Taking fun seriously is never a tall order around here. In fact, developing the packaging for the Boost Smoothie on a Stick yoghurt bars gave us a prime opportunity to play hard. The solution we devised not only leverages the retailer's lively logo and hearty colors but also captures its quirky spirit and healthful brand values. Effervescent images of frisky people posing with fresh fruits provide a unique and striking presence in the supermarket freezer whilst transmitting the brand's retail philosophy: high end and high energy. We can relate.


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